Leeds RAG Fashion show 2024: Eclipse

For the 2024 Leeds RAG Fashion Show, the largest student-led charity event in Leeds. I was sought out by the creative directors to develop the full visual identity for that year’s show…ECLIPSE.

The concept centred around a theme of cosmic sensuality, blending celestial imagery with romantic and fashion-led visual language. I developed a hand-illustrated, digitally refined logotype that became the core of the campaign, alongside a suite of promotional posters and a launch video.

The creative direction drew heavily from 90s music and film culture, particularly the stylised romanticism of Romeo + Juliet, incorporating references such as the song ‘Angel’ to shape the tone and atmosphere of the visuals.

Working closely with the wider creative team, I ensured the identity translated cohesively across all outputs. The campaign was rolled out extensively across Leeds, including digital screens throughout the university campus and printed materials distributed in local cafes and bars.

The logotype was also adapted for merchandise, including tote bags and lighters, helping to extend the visual identity beyond promotion and contribute to fundraising efforts for the event’s partner charities.