Cirque Du Soul: NYE 2025

For New Year’s Eve 2025, I was commissioned by Cirque Du Soul to create the visual identity for their flagship London show at Troxy.

The event, headlined by Yung Singh, Todd Edwards, and Minna, required a high-impact visual direction that could match the scale and energy of one of the brand’s biggest events to date.

I developed a distinctive, illustration-led style that captured Cirque Du Soul’s signature blend of whimsical, circus-inspired visuals with a darker, underground club aesthetic. The aim was to create something playful yet refined, capable of standing out across a highly competitive New Year’s Eve landscape.

The identity was rolled out across all promotional formats, including digital campaigns, social media, and large-scale event visuals, ensuring a cohesive and recognisable presence in the lead-up to the show.

The event sold out in advance, and the success of the visual direction led directly to an ongoing collaboration with Cirque Du Soul, where I continue to work as a lead designer across their campaigns.