Better Days: Chapter 12

For Chapter 12 of Better Days Festival, I led a full reinvention of the festival’s visual identity, establishing a new creative direction for future editions. This is the first iteration of the festival to be a two-day event, so a clear reinvention of the brand was vital to convey this evolution.

The aim was to evolve the brand in line with its growing scale while staying rooted in the culture and energy of the scene. I developed a cohesive and flexible visual system that could translate across campaign assets, social content, and on-site applications, balancing bold, expressive visuals with clarity and consistency.

As part of the festival rollout, I designed and illustrated bespoke event maps for both Saturday and Sunday. These were created to enhance the on-site experience, combining clear wayfinding with a strong visual presence that integrated seamlessly into the wider identity.

The outcome is a refreshed, scalable brand direction applied across both digital and physical touchpoints, forming the foundation for future Better Days campaigns.