Following the original Halloween campaign, I was brought back by Beaverworks to develop Friday the 13th—a continuation and evolution of the established visual identity.

The direction pushed further into slasher territory, drawing from 80s horror, grindhouse, and pulpy genre aesthetics. Building on the original hand-drawn approach, I refined the palette and introduced a more aggressive, high-impact tone while maintaining the raw, tactile feel of the first campaign.

I delivered the full campaign rollout, including posters, digital assets, and a detailed illustrated event map that integrated room themes and music policies into a cohesive visual system.

The event sold out and featured headline acts including Window Kid and D Double E, further cementing the ongoing creative direction across Beaverworks’ flagship events.