Better Days: Chapter 14

For Chapter 14, the summer closing edition of Better Days Festival, I developed an evolved visual identity that pushed the established campaign artwork into a deeper, warmer and more expressive direction.

Building on the festival’s recognisable hand drawn aesthetic, I introduced a progression across three posters, creating a visual story arc through a shifting colour palette that gradually moved towards a warm, sunsetting atmosphere.

This progression was designed to evoke the different stages of the summer season, capturing the transition from bright summer energy to the hazier, more nostalgic feeling of its close.